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tanguy.pinczon@gmail.com
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Thaf
January 2024 – April 2025
Thaf is a company committed to revolutionizing workwear norms, providing businesses with a modern image through tech-driven solutions that result in cost efficiencies. I've been collaborating with them since early 2024, alongside Les Beaux Objets, a firm specializing in promotional item communication, to support their graphic design needs.
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Boisson énergisante
The challenge was how to visually represent the brand's universe while clearly conveying its core message. More precisely, how could I illustrate the values of THAF, specialists in workwear textile design, and simultaneously incorporate the visual language of energy drinks?
Throughout my months of collaboration with THAF, I engaged directly with their teams, gaining insight into their diverse fields of activity and individual personalities. My aim was to capture not just the people behind the company, but also its core values. I achieved this by designing a grid featuring a multitude of symbols, each embodying a significant aspect of THAF.
This convergence of values ultimately defines THAF, expressing itself as an burst of both
flavor and energy.
Les beaux objets
Les Beaux Objets, an affiliate of Thaf, specializes in promotional item communication.
I managed their communications to highlight their creative work.
Production of Proofs for Printing
Print
My daily tasks involved collaborating with Thaf and Les Beaux Objets to produce 'BATs' (Proofs for Printing), essential documents that bridge communication between clients, sales teams, and printers. I determined the optimal placement and size for branding, considering both the product type and client specifications. Furthermore, I vectorized logos as needed and indicated precise color codes based on the printers' swatches.