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Lexus
Avril 2025 – Octobre 2025
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Lexus X Opéra of Paris
Precision and execution excellence, bridging two worlds.
In linking Lexus with the Opéra de Paris, my objective was to resonate with a common pursuit: the excellence found in meticulous detail. The concept cleverly manipulates scale and illusion: a Lexus interior transforms into a theatrical stage where dancers gracefully move, until a subtle hint – perhaps a seat,
a stitch, or an air vent – betrays the vehicle's cabin. This narrative glorifies Takumi craftsmanship, precision, and the Kaizen principle, infusing the desired emotion while upholding the brand's inherent sobriety. This unique, memorable, and versatile partnership (for print, DOOH, and social media) is underpinned by the tagline 'Everything is in the details.' These key visuals were created using photomontage techniques, partially incorporating artificial intelligence, which proved instrumental in presenting and securing client approval for the project.
* Visuals created using the group's AI base.