Contre-pied
January 2025
Branding
PrintSocial
Artistic Direction
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At Contre-pied, we believe in a sport free from constraints instinctive and accessible.
Moving is a state of mind. A natural impulse, an energy to nurture every day.
Our clothing embraces this freedom, with lightness and authenticity.
To move is already to win.
Contre-pied is a fictional sportswear brand, created as a team project,
offering a vision of sport that is free, accessible, and liberated from societal pressures
transforming movement into an instinctive, pressure-free experience.